How to Generate More Restaurant Business FAST – Part 1

 In 1. David Scott Peters, Marketing, Public Relations

By David Scott Peters

Listen Closely: GET OUT!

That’s right, I said GET OUT!

What I mean is get out from inside your four walls and drum up business the old-fashioned way, one customer at a time, face to face. It’s time for guerilla marketing at its finest.

If your restaurant is clean, your food is great, your service is great and all the little details are in line and you want to generate more sales… GET OUT! GO GET THE BUSINESS!

To help you, I’ve outlined a few ways for you to get out there. These are ideas you can easily implement that I pulled directly off of my member site.

Superhero Special


  • Increase awareness
  • Implement trial
  • Increase group sales
  • Generate frequency of visit

Basic Idea: You’re the Superhero and all those office workers need you to rescue them from their hunger! Create a flier promoting your super-fast and dependable delivery service. Explain how you can come to the rescue for their next lunch meeting, whether it’s in-office or at your restaurant. The flier can be used as a bag stuffer in lunch hour take-out, or given to office receptionists and office managers of local area businesses. Find some Superhero Special artwork and be sure to adapt it to include store address, telephone and fax number, as well as the person to contact.

How to Implement: There is no specific time to do this, any time you can increase group sales of local office buildings in the area is a good time. The costs associated are minimal compared to the return. All you need to pay for is the artwork and printing.

Check back soon for a new idea to generate for business for your restaurant FAST.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at

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