Marketing

By David Scott Peters Following a few of my favorite four-wall marketing ideas. Have a calendar of events to tell people what’s going on in your restaurant. Include everything from live music to [...]

By David Scott Peters Restaurant Tip of the Week There are only three ways to increase your sales: 1. Find new customers. 2. Increase their visits. 3. Increase their ticket size. The most [...]

By David Scott Peters Restaurant Tip of the Week Tell people what’s going on Put a fishbowl up front to collect business cards for a free lunch. Do a drawing for one winner a day for something [...]

By David Scott Peters Make your restaurant fun and profitable again I teach independent restaurant owners how to use operational systems to be more efficient and to position themselves to compete [...]

By David Scott Peters Restaurant Tip of the Week Tell people what’s going on Have a calendar of events to tell people what’s going on in your restaurant. Include everything from live music to the [...]

By Greg McGuire For generations Americans have had a fairly straightforward approach to cocktails – gin and tonic, highball, rum and coke – without ever giving a second thought to the [...]

By David Scott Peters Restaurant Tip of the Week Maximize your profit potential Pricing is a critical decision for any operator. So how do you figure out what to charge? It’s up to you to decide [...]

By Greg McGuire Guest Blogger A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, [...]

By David Scott Peters As I explained in Part 1, Part 2 and Part 3 of this series of restaurant marketing ideas, you can’t wait for your customers to find you. You have to go to them. This [...]

By David Scott Peters This series of marketing ideas for restaurants is all about getting out of your restaurant. You can take to the streets and give people a reason to come in as I described in [...]