Know What to Charge in Your Restaurant

 In 1. David Scott Peters, Food Costs, Marketing, Menu, Tip of the Day

By David Scott Peters

Restaurant Tip of the Week

Maximize your profit potential

Pricing is a critical decision for any operator. So how do you figure out what to charge? It’s up to you to decide the best way for your restaurant because when it comes to pricing, you have three choices.

  1. You can undercut everyone and hope to make it on volume
  2. You can charge the same as everyone else (often the safest route)
  3. You can charge more than everyone else because your place is better than anywhere else

Decide which option fits you best, and you’ve got your answer.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at

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