Restaurant Marketing with a Budget
By David Scott Peters
Weekly Restaurant Tip
Develop a marketing plan – based on your budget.
To market or not to market? That is the question. Every restaurant should have a marketing plan and program, but it should be catered to your revenues, goals for gaining new business and goals for retention. No coupon should be issued without knowing the projected impact on your business and how you will pay for it. No offer should be made that can’t be upheld on your end without damaging your business. Marketing is an essential part of any business, but you have to be smart about it.
If you would like to learn more about creating a restaurant marketing budget, read our free special report, Breaking Away from the Insanity: How to easily take control of your restaurant and make more money. Download it here. Or schedule a free coaching session.