Marketing

By David Scott Peters As I said in “How to Generate Business for Your Restaurant FAST – Part 1”, one of the best ways to generate business for your restaurant is to get our [...]

By David Scott Peters Listen Closely: GET OUT! That’s right, I said GET OUT! What I mean is get out from inside your four walls and drum up business the old-fashioned way, one customer at a time, [...]

The information in this article from Nation’s Restaurant News was interesting… IF you serve breakfast. Do you offer breakfast in all dayparts, or just in the morning? Do you get [...]

By Jenny Brooks Another topic I’m seeing a lot of these days: Customer Loyalty Programs. Restaurant Expert David Scott Peters is actually covering this topic with an expert on customer [...]

By Jenny Brooks I came across this article in Restaurant Hospitality, and I think it’s a good one for indpendent restaurant owners. It speaks to Restaurant Expert David Scott Peters’ [...]

I find that restaurant owners are very interested in restaurant marketing ideas. As a restaurant expert and coach, I focus on using systems to decrease your costs and increase your sales. I warn [...]

By Jenny Brooks Read this article for some fall promotional inspiration from the Big Chains. In offering this recommended reading, I’m not suggesting you should copy the promotional ideas, [...]

By Jenny Brooks I came across these three cheap public relations tactics for independent restaurants and wanted to share them. I wrote them for an issue of the SMART Systems Insider. These are [...]

by Jenny Brooks In a post on April 23, I provided five ideas for restaurants to use Twitter. I promised to explore each of these a little deeper, so I’m going to expand on them over the [...]

by Jenny Brooks In a post on April 23, I provided five ideas for restaurants to use Twitter. I promised to explore each of these a little deeper, so I’m going to expand on them over the [...]