Marketing

Let’s start with a basic assumption: consumers read Google reviews when choosing a new restaurant making online review management crucial for your restaurant’s success. Let’s say a consumer [...]

From booking more catering to building repeat business, it takes more than just one thing to grow restaurant sales. You have to do a lot of little things to get them to add up to some measurable [...]

Bad Yelp reviews happen to good restaurants, but I want to address the bad Yelp reviews that happen to bad restaurants and what it should mean to them. Over the years Yelp has left a sour taste [...]

  In the hospitality industry, comps happen on a routine basis. We see a regular at our bar and sometimes just buy them a drink to thank them for making our bar their home away from home. We [...]

Facebook Live is a great tool for marketing your brand. Showing your customers what’s going on right now can incite the ever present FOMO (Fear Of Missing Out) and inspire intrigue. Not sure what [...]

Having a seasonal menu item or a few is an excellent way to bring in both new and returning customers to your establishment. With Thanksgiving coming up, try introducing one (or all) of these [...]

Over the past few years, Instagram has become one of the most prominent social media outlets for restaurant advertising. It is almost impossible to scroll down your feed without seeing at least a [...]

Your job as the restaurant owner is to work on growing your restaurant. Whether that’s sales, new revenue streams or additional locations. If no one is focused on growth, it’s not going to [...]

I can’t believe it. It feels like Labor Day was just yesterday, but the holiday season and the New Year is already here. In 2014, the National Retail Federation (NRF) estimated people will spend [...]

Guest Blog by Jay Siff of Moving Targets Oh ye of little faith. If you’re a small, independent restaurant, you’re probably convinced you can’t possibly compete in the marketing arena against [...]