Set Prices to Avoid Mistakes – Part 5

 In 1. David Scott Peters, bar, Menu, Tip of the Day

By David Scott Peters

Restaurant Tip of the Week

Happy hour pricing
Restaurants that offer happy hour specials usually lower the sales price of well liquor and/or domestic draft beer. The sale prices of all other products remains unaffected. This gets customers in the door, while keeping your profit margin high on the expensive items. And since not everyone is going to drink well and domestics, you’re still going to make money.

For more pricing tips, check out Set Prices to Avoid Mistakes – Part 1, Part 2, Part 3 and Part 4

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at

Recommended Posts
hiring in restaurants