Set prices to avoid mistakes – Part 4

 In 1. David Scott Peters, bar, Menu, Tip of the Day

By David Scott Peters

Restaurant Tip of the Week

Pricing doubles
A double made with twice as much product as a regularly prepared highball is extremely potent, costly and steeped in liability. It is therefore a sound business practice to charge twice the price. Better yet, don’t serve doubles at all.

For more pricing tips, check out Set Prices to Avoid Mistakes – Part 1, Part 2 and Part 3.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at

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