Restaurant menu engineering
By David Scott Peters
There was an article on Salon.com that is important for every independent restaurant owner to read. This article talks about the menu engineering tricks employed by restaurants to persuade customers to make menu choices a certain way – in a way that is more profitable for the restaurant.
This article is important because of the point made by the author that “…it’s a certain type of restaurant that has resources to expend on menu psychology.”
These certain types of restaurants are the chains – not the small independent restaurants slipping delivery menus under the author’s door that he refers to.
But you have the resources to engineer your menu, too. As an independent restaurant owner looking for ways to increase your sales and profits, you can employ the same menu engineering strategies talked about in the article. I teach my members and those who attend my workshop the same strategies and the results they see are well worth the investment of their time and money.
When looking for ways to increase your restaurant profits, it’s the small things that add up that make all the difference. Creating recipe costing cards, understanding your ideal food cost and knowing how to price your menu correctly to be profitable and then employing certain strategies to guide your customer’s experience will net you big results – lower food costs and increased sales. Combine the results of these two areas and you’re talking more money in your bank account and more resources to make more changes.
If you’re ready to see changes in your restaurant, consider your menu a great area to conquer. Consider attending my semi-annual workshop for independent restaurant owners where you will learn restaurant systems such as menu engineering and a lot more.
David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.
