Offer the Right Mix to Get the Most Customers for Your Restaurant
By David Scott Peters
Restaurant Tip of the Week
Don’t Lose Out on Customers Because Your Offerings Are Limited
You know how Mexican restaurants always have the American hamburger on their menu? You know why? Because there’s always someone in the group who doesn’t like Mexican. That one person can dictate the whole group’s choice in restaurants. Expand your world and start thinking like a customer. Better yet, start thinking like the potential customer who steers business away from your restaurant. Look down your food, beverage and drink menus and start asking questions. Identify potential lost opportunities. Look at your vegetarian options, your healthy options and your drink mix. Then analyze if they are feasible to find solutions for, if you can implement those solutions and if they are worth the expense and effort. A few changes that dont’ change the dynamic of your restaurant or your essence can capture you a lot of extra customers.
David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.
