Liquor falls into one of five pricing tiers

 In 1. David Scott Peters, bar, Tip of the Day

By David Scott Peters

Restaurant Tip of the Week

When determining pricing for your restaurant bar offerings, keep in mind, there are four standard pricing tiers and a fifth specialty tier:

1. Well
2. Call
3. Premium
4. Super Premium
5. Top Shelf

The first four tiers are used for standard pricing. Bottles of liquor are priced all over the board, but many are similar and we can charge the same drinks price for them when poured, while still making money.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at

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