Engineer Your Menu for Profits

 In 1. David Scott Peters, Operations, SMART Systems, Tip of the Day

By David Scott Peters

Restaurant Tip of the Day

Make your menu work for you.

Sit down and take a long hard look at your menu. Do you know what sells and what doesn’t? Look for dogs. The dogs are the ones that don’t sell, or the ones that do sell, but cost you money to sell. You don’t want dogs. You want stars. You want popular, high-profit menu items. Get rid of the dogs, highlight the stars. Look into resources for maximizing your menu as a selling tool.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit for more.

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