Public Relations

By Greg McGuire Guest Blogger A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, [...]

By David Scott Peters As I explained in Part 1, Part 2 and Part 3 of this series of restaurant marketing ideas, you can’t wait for your customers to find you. You have to go to them. This [...]

By David Scott Peters This series of marketing ideas for restaurants is all about getting out of your restaurant. You can take to the streets and give people a reason to come in as I described in [...]

By David Scott Peters As I said in “How to Generate Business for Your Restaurant FAST – Part 1”, one of the best ways to generate business for your restaurant is to get our [...]

By David Scott Peters Listen Closely: GET OUT! That’s right, I said GET OUT! What I mean is get out from inside your four walls and drum up business the old-fashioned way, one customer at a time, [...]

By Jenny Brooks Read this article for some fall promotional inspiration from the Big Chains. In offering this recommended reading, I’m not suggesting you should copy the promotional ideas, [...]

By Jenny Brooks Have you read anything about Papa John’s lately? How about Papa John’s Camaro? If you answered no, I don’t believe you! Papa John’s summer PR campaign and [...]

By Jenny Brooks Do you read Seth Godin’s blog? He writes about marketing for all types of businesses with an eye toward cutting through the BS, orginality and not just going through the [...]

By Jenny Brooks I came across these three cheap public relations tactics for independent restaurants and wanted to share them. I wrote them for an issue of the SMART Systems Insider. These are [...]

by Jenny Brooks In a post on April 23, I provided five ideas for restaurants to use Twitter. I promised to explore each of these a little deeper, so I’m going to expand on them over the [...]