1. David Scott Peters

By David Scott Peters Last week, in Gearing Up and Gearing Down Part 1, we talked about the importance of planning ahead and “gearing up” for your restaurant’s season. This week we will discuss [...]

By David Scott Peters The difference between making money and losing money in the restaurant business depends on how well you gear up and gear down. Proper planning truly has a major impact on [...]

You’ve heard me tell you the importance of investing in training your staff and seasonal restaurant employees are no different. You know proper training will increase your sales and customer [...]

A letter from David Scott Peters: As a restaurant owner, you are always looking for ways to capitalize on your existing customer base and increase the frequency of their visits. And a few new [...]

By David Scott Peters Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. It’s the compilation [...]

Several years ago I wrote an article entitled, “The Magic Pill for Marketing Success!” I’m talking about a restaurant unique selling proposition or more simply, your USP. And while no one in the [...]

Want your restaurant to be successful? Establish a mission statement for your restaurant and set goals for yourself. Having a vision for your restaurant is essential to running your business [...]

GROUPON KILLS RESTAURANTS! How not to fall victim. It doesn’t matter how much money you bring in at the register. It’s what you do with those sales. With this lesson as the [...]

A daily pre-shift meeting is your opportunity to communicate with your employees. Just take a look at some of the benefits: 1) Creating a positive work environment – a pre-shift ensures that your [...]

So what should you cover in daily pre-shift meetings? Read why they’re important in this article. Your shift meeting notes are your blueprint to successful daily pre-shift meetings. Your [...]