Some tips on offering more health-minded options

Posted April 6, 2009

By David Scott Peters

From a nutritionist writing in the San Francisco Chronicle comes suggestions for helping customers make more healthful choices.

Easy enough – would these suggestions do anything to benefit your restaurant?

She suggests offering smaller portions for 70% of the regular cost. Can you afford to do that? Can you afford not to do that?

Less salt when you cook and more healthful kids menu items are the other two suggestions. Would making these kinds of changes help differentiate your brand from your competition, encourage your customers to dine with you more often, or bring in new customers?

If you think it’s possible, then making these changes and communicating them are a must.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is known as the SMART Systems guy who can walk into any restaurant in the United Stated and find you $10,000 in undiscovered cash before he hits the back door … Guaranteed! Visit www.TheRestaurantExpert.com for more.

David Scott Peters, food and beverage, independent restaurant owner, restaurant expert, restaurant marketing, restaurant systems

Fred Langley

Fred Langley is the Owner/CEO of RestaurantSystemsPro.net. He leads the company's consulting services, systems coaching, conducting seminars and overseeing the training and technical support team for the company's management software,RestaurantSystemsPro.