Marketing

  By Jenny Brooks I provide businesses with public relations services. Basically I help businesses communicate with their target customers. Communication is a very broad term. I use it to [...]

By David Scott Peters I believe loyalty programs are a must. In fact, they’re about the only coupon activity I recommend. But left unchecked, dishonest managers, servers, bartenders and [...]

By David Scott Peters The following articles are some of our most read articles about restaurant marketing. Whether you’re looking for a little boost or a whole new strategy, you’ll [...]

By Willis Getchell, CEC, Lead Chef Instructor, Scottsdale Culinary Institute’s Le Cordon Bleu The holiday season is a great time to design limited menus, for capturing the harried shopper, or [...]

By David Scott Peters The end of a year often gives us opportunity to reflect on our successes and not-so-impressive moments from the past 12 months. Now is the time to take inventory and decide [...]

By David Scott Peters Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. It’s the compilation [...]

Several years ago I wrote an article entitled, “The Magic Pill for Marketing Success!” I’m talking about a restaurant unique selling proposition or more simply, your USP. And while no one in the [...]

Want your restaurant to be successful? Establish a mission statement for your restaurant and set goals for yourself. Having a vision for your restaurant is essential to running your business [...]

NEW MARKETING MANAGER OFFERS UNIQUE PERSPECTIVE AS A RESTAURANT OWNER PHOENIX – September 1, 2011 – TheRestaurantExpert.com is pleased to announce the addition of Nick Saldi as the [...]

GROUPON KILLS RESTAURANTS! How not to fall victim. It doesn’t matter how much money you bring in at the register. It’s what you do with those sales. With this lesson as the [...]