4. Jenny Brooks

By Jenny Brooks I’m going to assume you’ve heard and/or seen something about the Domino’s flap over two employees who made an egregious mistake “pretending” to [...]

By Jenny Brooks According to an article on NRN’s Web site, Chipotle Mexican Grill is putting some lower priced items and suggested burrito concoctions on its menu as a test in Denver. This [...]

By Jenny Brooks I’m on facebook, a social networking site, and there is a column along the right side of the page of ever-present advertisers. And they are very targeted. They speak to my [...]

By Jenny Brooks It might cost you more than $1 to sell it, but will it drive more traffic and allow you to upsell? Does it give you an edge over your competition, yet still tie in nicely to your [...]

By Jenny Brooks Depending on the kind of eatery you own, might there be a way to offer something to your regulars who are trying to cut back, but still generate traffic and sales for you? [...]

By Jenny Brooks I’ve pointed out Nation’s Restaurant News’ Independent Thinking before, not only because they’re addressing the needs of the independent restaurant owner, [...]

By Jenny Brooks I wanted to bring to the table for discussion some trends I’ve been noticing lately. OK, lately is pushing it. I’m a little behind when it comes to pointing out these [...]

By Jenny Brooks Is the salmonella issue hitting your restaurant? Are your customers asking about your salsa (fresh pico de gallo), questioning your ingredients, asking about your food suppliers? [...]

Authored by Jenny Brooks A what? A media protocol? What’s that? If you’re asking these questions, then I think it’s time we had a chat. A media protocol is a process document that outlines the [...]

Authored by Jenny Brooks Do you have live music in your restaurant? Do you tell people about it? How about the newspapers? Do you tell them? Most communities have a weekly paper that focuses on [...]